CONTEXT
Yellow.ai is a customer engagement platform for which it offers multiple products. From chatbot creation to agent support to marketing campaigns for your customers, Yellow.ai is a one stop solution.
'Flows' is about how users can create marketing campaigns
Led and designed entire product for MVP (2 months) and post MVP (6 months) based on user feedback and Mixpanel data
INBOUND CAMPAIGN
Communication done within app/ website to gain customer engagement
OUTBOUND CAMPAIGN
Single channel communications where a common message is sent out to a large audience
On doing some market research, we observed widespread use of similar patterns and a common drag-and-drop tool.
Top competitors campaign creation tool snippets
USER PERSONA -
In-house within our company
Mostly our in house team helped clients onboard and create campaigns based on demand.
Marketer
Client company
We tried getting marketers feedback on tools they were already using and what they preferred,
EXISTING BUILDER INSIGHTS -
Revamped Homepage
Our product had a common empty state screen to get started with for each feature. It looked something like this -
Existing empty state
Here the idea was to show information to the user through visuals since people don't tend to read data
Existing navigation component
Revamped iteration
The existing node design was working well. However there were few new nodes that got introduced in Flows which required a design update.
Itera…..tions